Will content still be king in 2022? An update on content marketing strategies

How to generate meaningful brand content and how to approach new trends? We asked Creative Dock’s Head of Content, Michal Schindler.

Michal Schindler, Head of content, Creative Dock Company

Words by: Kateřina Fišarová; Photos and stats: Jan Strmiska

“Content is king.” Hasn’t that become a kind of magic formula?

It has. If you try to figure out where it came from, you’ll probably trace it to Bill Gates. He wasn’t talking about “content marketing”, by the way, but rather…

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