Innovation — More than just a buzzword

Innovations — More than just a buzzword, interview about corporate venture building, innovations and other things with Linda Armbruster, Creative Dock's Director of Innovation.
Creative Dock’s Director of innovation Linda Armbruster

Corporate venture building at its best

According to Linda, innovation has turned into a buzzword, lately. But, she says, it doesn’t mean innovations themselves lost their importance. In her seminar, she tried to look at innovation as a spectrum of activities that foster exploitation as well as exploration in order to build resilient and ambidextrous companies.

“We can’t focus solely on the creation of efficiencies or incremental changes that sustain the firm, but have to develop new value propositions, business models, and other types of growth engines.”

How would you define the most important innovation for the current economic situation?

Innovations — More than just a buzzword, interview about corporate venture building, innovations and other things with Linda Armbruster, Creative Dock’s Director of Innovation.
Photo: Possessed Photography
Innovations — More than just a buzzword, a picture to the interview with Creative Dock's Director of Innovation Linda Armbruster
Photo: Ross Findon

“If you don’t disrupt yourself, someone else eventually will.“

In which country are companies best placed to innovate?

“It’s the most natural thing, really: innovation is play. It’s resourcefulness, it’s imagination, it’s problem-solving, it’s about always pushing the boundaries of what’s possible.”

You yourself are Swiss and co-founded the Swiss innovation company Spark Works, which was recently acquired by Creative Dock. How do the Swiss companies compare?

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Creative Dock Corporate Venture Builder

Creative Dock Corporate Venture Builder

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We create new products by building & scaling them on top of big companies' existing assets. With the aim to increase the value of clients. Creativedock.com