How a loyalty app motivates 1 million people to live more healthy

It might be the great chemistry among the Creative Dock team developing Můj Albert app that contributed to its success. How to achieve over a million downloads and the perfect balance of work and play?

Words and photo by Jan Strmiska

Every tenth person in the Czech Republic has downloaded the Můj Albert (My Albert) app. That’s more than 1M downloads in the 6 months since its launch. Seeing in real time how your work and constant improvements reach hundreds of thousands of people is every creator’s joy. We asked the team members for insights into their IT magic and more.

We’re friends, that’s it

Pavel Suchánek (Project Lead)

You have founded several startups, including Restu.cz. How do your previous projects differ from Můj Albert?

The difference was that Restu had developers in small towns in Northern Bohemia. Here, I have the opportunity to work with developers on daily basis, and it does mean something. It really shows in the relationships.

The digital is merging with the analogue world. Just like the Můj Albert project at Creative Dock. Pavel Suchánek in the red shirt.

Your team is among the best in Creative Dock at the moment. How did you manage that?

Don’t tell this to Marek Krejza, the Group CTO. (laughs) But I think it’s because…

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