Fairo vyhrálo IN2 SABRE Awards 2022 za nejlepší využití gamifikace

Text: Jan Strmiska

27. května se na galavečeru v hotelu The Ham Yard v Londýně předalo nejvýznamnější ocenění v PR branži. Finalisty vybrala porota složená ze špičkových profesionálů v oboru. Zastoupeny jsou agentury i firmy a více než 2 000 přihlášených projektů. Fairo získalo nejvyšší ocenění v kategorii Nejlepší využití gamifikace za projekt Fairo Financial Escape Room. Zde je odkaz na stránky organizace Provokemedia, která tento globální event pořádá.

Stephanie Strobl z Fairo a Paul Holmes. To je zakladatel a předseda společnosti PRovoke Media, která pořádala summit PRovoke EMEA 2022 včetně předávání cen IN2 Sabre Awards.
Stephanie Strobl z Fairo a Paul Holmes. To je zakladatel a předseda společnosti PRovoke Media, která pořádala summit PRovoke EMEA 2022 včetně předávání cen IN2 Sabre Awards.
This is the most important global award in the field of PR.
This is the most important global award in the field of PR.
Vítězná kampaň IN2 SABRE Awards pro rok 2022 je od Fairo. Náhled animované únikové hry.

Escape game and roleplay as a business motivator

Fairo Financial Escape Room is a virtual escape room (surprise!) created by Stephanie Strobl from Fairo together with Laura Brady (former Fairo brand manager) and PR agency GOLIN Romania. The aim was to promote the launch of the Fairo brand on the Romanian market in a fun and insider way.

The whole thing worked like a web application where the visitor tries to organize his home office and complete tasks. They actually play themselves (roleplay) and the challenge is to manage their everyday life as a freelancer. They start in a messy environment and the goal is to get their invoices in order, put together their books, find client’s contacts, file tax returns, sort out which invoices belong to the business and which don’t…. And the object of the game was to get a vacation. And whoever finished the game and submitted their email was entered into a drawing for a real vacation.

The idea was to show that if you’re an entrepreneur or freelancer, you don’t have to do all these boring tasks, but you can organize these things in the Fairo app.

Získat Oskary? Nuda. Pro nás je důležitější IN2 SABRE Award.

What Fairo can do

Actually the same as the functions in the game mentioned above. Invoices, tracking whether they are paid or unpaid, users in each country are then advised which local tax to apply to a particular item, and in some markets Fairo is also linked to the bank. And you can also file your tax return directly from the app.

How will the Fairo service evolve?

The original app was developed for Fairo in Romania and the main expansion of services is now taking place there. The Ukrainian part of the project is currently subdued for logical reasons, so the company is preparing expansion to other European markets.

Tým Fairo je mezinárodní a díky koronaviru se poprvé viděl na setkání v Praze pár dní před začátkem války na Ukrajině. Co je nezabije, to je posílí.

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We create new products by building & scaling them on top of big companies' existing assets. With the aim to increase the value of clients. Creativedock.com